Digital Advertising Workers

By simply accessing the Internet frequently and observing different Web site designs, advertising campaigns, and the increasing number of e-commerce sites, you can gain an insight into the field. Contact advertising workers and set up information interviews. At the interview ask them questions about their educational backgrounds, what they like about the work, what important skills someone wanting to enter the field should have, and any other things you are interested in knowing about this work. In addition to participating in information interviews, see if you dan also job shadow a digital advertising worker to learn more about the field.

Obtain experience in advertising by working on your school newspaper or yearbook or by finding a part-time or summer job at an advertising agency that specializes in digital advertising. You can also create an online advertising campaign for a real or imaginary product or service. Consider creating a campaign for your favorite video game, your favorite app, or a smartphone.

Other ways to learn more about digital advertising careers include getting involved in summer exploration programs in advertising and marketing that are offered by colleges and universities and participating in competitions that are offered by SkillsUSA (which offers an Advertising Design competition) and other organizations.