Greeting Card Designers and Writers

The U.S. greeting card and other publishing industry was valued at $5.7 billion in May 2024, representing a 4 percent annual drop in revenue since 2019, as reported by IBISWorld. Competition from digital alternatives and free social media interactions has contributed to this decline. This could result in more digital outlets for greeting card writers and designers. Advances in Web technology should also aid the card designer in posting his or her ideas and images online to invite companies to browse, download, and purchase ideas.

Average growth is expected for this career in coming years. Despite the growing popularity of e-mail, GCA says the industry will not be adversely affected. E-cards are not as personal as standard greeting cards, nor are they appropriate for many situations, such as weddings, anniversaries, or for expressing sympathy. As GCA described it, " 8 out of 10 people agree that greeting cards cannot be replaced by social media. E-cards and M-cards (via mobile) count for only a small percentage of overall greeting card sales, and consumers prefer a card over a text with the same message."