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Media Planners and Buyers

Advancement Prospects

Large agencies and networks often hire only experienced people, so it is common for media planners and buyers to learn the business at smaller companies. These opportunities allow media specialists to gain the experience and confidence they need to move up to more advanced positions. Jobs at smaller agencies and television and radio stations also provide possibilities for more rapid promotion than those at larger organizations.

Media planners and buyers climbing the company ladder can advance to the position of media director or may earn promotions to executive-level positions. For those already at the management level, advancement can come in the form of larger clients and more responsibility. In addition, many media planners and buyers who began working with traditional media now work with interactive media.

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