Because media planners and buyers work for a variety of organizations all across the country and abroad, earnings can vary greatly. Media planners earned salaries that ranged from less than $55,810 to $124,044 or more in January 2025, according to Salary.com. Earnings for media buyers ranged from less than $41,000 to more than $77,000, according to PayScale.
According to the U.S. Department of Labor, advertising sales agents earned a median average salary of $61,270 in May 2023. The lowest paid 10 percent earned about $31,200 and the top 10 percent earned $133,150 or more per year. Advertising sales agents employed in radio and television broadcasting had mean annual earnings of $70,150.
Most employers of media planners and buyers offer a variety of benefits, including health and life insurance, a retirement plan, and paid vacation and sick days.
- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Art Directors
- Bloggers
- Brand Ambassadors
- Business Managers
- Chief Information Officers
- Computer and Video Game Designers
- Computer Programmers
- Computer Systems Programmer/Analysts
- Computer Trainers
- Copywriters
- Corporate Community Relations Directors
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Digital Marketing Workers
- Fashion Photographers
- Food Photographers
- Fund-Raisers
- Go-to-Market Managers
- Grant Coordinators and Writers
- Graphic Designers
- Graphics Programmers
- Growth Hackers
- Hedge Fund Investor Relations Specialists
- Illustrators
- Internet Consultants
- Internet Developers
- Internet Executives
- Internet Marketing and Advertising Consultants
- Internet Quality Assurance Specialists
- Internet Security Specialists
- Internet Store Managers and Entrepreneurs
- Internet Transaction Specialists
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Relations Specialists
- Mobile Software Developers
- Online Journalists
- Online Producers
- Online Reputation Managers
- Personal Privacy Advisors
- Political Consultants
- Press Secretaries
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Publicists
- Publicity Photographers
- Search Engine Optimization Specialists
- Social Media Influencers
- Social Media Workers
- Software Application Developers
- Software Designers
- Software Engineers
- Software Quality Assurance Testers
- Songwriters
- Sports Publicists
- Statisticians
- Technology Ethicists
- Telemarketers
- Traffic Managers
- User Experience Designers
- Webmasters