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Media Planners and Buyers

Earnings

Because media planners and buyers work for a variety of organizations all across the country and abroad, earnings can vary greatly. Media planners earned salaries that ranged from less thanĀ $48,820 to $64,048 or more in December 2019, according to Salary.com. Earnings for media buyers ranged from less thanĀ $54,683 to more than $81,800.

According to the U.S. Department of Labor, advertising sales agents earned a median average salary of $51,740 in May 2018. The lowest paid 10 percent earned about $24,670 and the top 10 percent earned $114,810 or more per year. Advertising sales agents employed in radio and television broadcasting had mean annual earnings of $60,500.

Most employers of media planners and buyers offer a variety of benefits, including health and life insurance, a retirement plan, and paid vacation and sick days.

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