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Media Planners and Buyers

Employment Prospects


Media planners and buyers often work for advertising agencies in large cities, such as Chicago, New York, and Los Angeles. These agencies represent various clients who are trying to sell everything from financial services to dishwasher soap to the latest comedy featuring the hot star of the moment. Other media specialists work directly for radio and television networks, newspapers, magazines, and Web sites selling airtime and ad space. While many of these media organizations are located in large urban areas, particularly radio and television stations, most small towns have newspapers and therefore need specialists to sell ad space and coordinate accounts.

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