Most successful announcers advance from small stations to large ones. Experienced announcers usually have held several jobs. The most successful announcers may be those who work for the networks. Usually, because of network locations, announcers must live in or near the country's largest cities.
Some careers lead from announcing to other aspects of radio or television work. More people are employed in sales, promotion, and planning than in performing; often they are paid more than announcers. Because the networks employ relatively few announcers in proportion to the rest of the broadcasting professionals, a candidate must have several years of experience and specific background in several news areas before being considered for an audition. These top announcers are usually college graduates.
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