Employers
Sports publicists work in one of three areas. Some work for public relations firms that handle athletes or sports-oriented events. Others work directly for sports teams in their front offices. Some are self-employed, working directly with clients.
Starting Out
The best way to enter public relations at the professional sports level is by gaining experience at the collegiate ranks. There are many internships available at this level, and getting one is the best way to get a foot in the door. Interns may be asked to contribute to publications and to write and prepare press releases or even help contribute to social media posts. This is a great opportunity not only to learn how to generate all of this material, but also to begin collecting writing samples and clips, which prospective employers will want to see as proof of journalistic and PR writing skills.
There are also training programs within established public relations companies.
- Aerobics Instructors and Fitness Trainers
- Art Directors
- Athletic Directors
- Bicycle Mechanics
- Copywriters
- Corporate Community Relations Directors
- Demographers
- E-Sports Professionals
- Exercise Physiologists
- Fitness Directors
- Fund-Raisers
- Grant Coordinators and Writers
- Health Club Owners and Managers
- Hedge Fund Investor Relations Specialists
- Jockeys
- Market Research Analysts
- Marketing Consultants
- Media Planners and Buyers
- Media Relations Specialists
- Online Reputation Managers
- Personal Trainers
- Political Consultants
- Press Secretaries
- Professional Athletes, Individual Sports
- Professional Athletes, Team Sports
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Publicists
- Publicity Photographers
- Recreation Workers
- Ski Resort Workers
- Social Media Influencers
- Social Media Workers
- Sports Agents
- Sports Broadcasters and Announcers
- Sports Equipment Managers
- Sports Executives
- Sports Facility Managers
- Sports Instructors and Coaches
- Sports Photographers
- Sports Physicians
- Sports Psychologists
- Sports Scouts
- Sports Trainers
- Sportswriters
- Stadium Ushers and Vendors
- Strength and Conditioning Coaches
- Umpires and Referees
- Webmasters