Digital marketing specialists employed in the U.S. earned an average salary of $55,272 in 2024, according to PayScale.com. Salaries ranged from $41,000 or less to $75,000 or more.
The median annual earnings for marketing managers were $157,620 in May 2023, according to the U.S. Department of Labor. The lowest paid 10 percent earned $79,600 or less, while the highest paid 10 percent earned $208,000 or more.
Search engine optimization specialists earned an average annual salary of $53,288 in August 2024, as reported by PayScale.com. Salaries ranged from $40,000 or less to $75,000 or more.
Marketing expertise can increase one's earnings. Thirty-three percent of hiring managers who were surveyed by Robert Half Technology for its 2024 Salary Guide said that they would increase salary offers for candidates with expertise in digital marketing strategy. Thirty-three percent of respondents said that they would do the same for applicants with expertise in marketing research and analytics.
Benefits for digital marketing workers typically include vacation and sick leave, health and life insurance, and a retirement plan. Freelance workers must provide their own benefits.
- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Animators
- Art Directors
- Bloggers
- Book Editors
- Brand Ambassadors
- Broadcast Engineers
- Business Managers
- Cartoonists
- Chief Information Officers
- Columnists
- Computer and Video Game Designers
- Computer Programmers
- Computer Systems Programmer/Analysts
- Computer Trainers
- Content Management Specialists
- Copywriters
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Directors of Corporate Sponsorship
- Disc Jockeys
- Editorial Assistants
- Editorial Research Assistants
- Editors
- Fashion Photographers
- Fashion Writers and Editors
- Film and Television Producers
- Food Photographers
- Food Writers and Editors
- Foreign Correspondents
- Graphic Designers
- Graphics Programmers
- Green Marketers
- Growth Hackers
- Hedge Fund Investor Relations Specialists
- Illustrators
- Internet Consultants
- Internet Content Curators
- Internet Developers
- Internet Executives
- Internet Marketing and Advertising Consultants
- Internet Quality Assurance Specialists
- Internet Security Specialists
- Internet Store Managers and Entrepreneurs
- Internet Transaction Specialists
- JavaScript Developers
- Journalism Teachers
- Live Streamers
- Magazine Editors
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Mobile Software Developers
- Motivational Speakers
- Mutual Fund Marketing Specialists
- News Anchors
- Newspaper Editors
- Online Gambling Specialists
- Online Journalists
- Online Producers
- Online Reputation Managers
- Personal Privacy Advisors
- Photo Editors
- Photojournalists
- Podcasters
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Radio and Television Announcers
- Radio and Television Program Directors
- Radio Producers
- Reporters
- Sales Development Representatives
- Science and Medical Writers
- Search Engine Optimization Specialists
- Social Media Influencers
- Social Media Workers
- Software Application Developers
- Software Designers
- Software Engineers
- Software Quality Assurance Testers
- Songwriters
- Sports Broadcasters and Announcers
- Sportswriters
- Statisticians
- Technical Writers and Editors
- Technology Ethicists
- Telemarketers
- User Experience Designers
- Video Game Art Directors
- Video Game Producers
- Visual Interaction Designers
- Webmasters
- Writers