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Digital Marketing Workers

Employment Prospects

Employers

Most digital marketing workers are employed by marketing firms that plan and prepare marketing campaigns for their clients on a commission or service fee basis. However, some digital media companies prefer to handle their own marketing.

Starting Out

Digital marketing workers often get their start through internships while in college. Some large marketing agencies recruit college graduates and place them in training programs designed to acquaint beginners with all aspects of marketing work, but these opportunities are limited and highly competitive.

Other ways to start in the digital marketing field include searching the job openings sections of marketing agencies' Web sites and applying directly to companies. Entry-level digital marketing opportunities are also posted on sites such as LinkedIn and on employment Web sites. Digital marketing workers also learn about job openings through professional associations for marketing professionals.

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