Media Relations Specialists

High School

While your overall schedule should be college preparatory, there are a number of classes you should emphasize during your high school career. Naturally, English and communication classes, such as speech or debate, should be a top priority as they will help you hone your communication skills. Also, take computer classes and other classes that emphasize working with different media, such as radio or television broadcasting classes, digital media, and journalism classes. Courses in mathematics, economics, and business will help you develop the skills you will need to work with budgets and project planning. If your high school offers advertising or marketing classes, be sure to take those. Finally, since a media relations specialist is involved with current events, take any history or social studies class that emphasizes this subject. Such a class will give you the opportunity to observe how current events are related to the public through different media and the influences these media can have.

Postsecondary Training

To become a media relations specialist, you should have at least a bachelor's degree in public relations, communications, marketing, or journalism. Many college programs require or encourage their students to complete internships in public relations, either during the school year or the summer. These internships often provide valuable hands-on experience. Typical classes for those majoring in public relations include public relations management; writing courses that cover news releases, speeches, and proposals; and visual communications such as computer graphics. Other courses you should take include psychology, sociology, and business administration. A master's degree may be helpful as you advance in your career. Additionally, some large organizations have formal training programs for new workers.

Other Education or Training

The International Association of Business Communicators offers online seminars, workshops, and conference sessions on social media, crisis communication, career development and other topics. The Public Relations Society of America provides classes and webinars, as well as workshops at its annual conference. The Canadian Public Relations Society also provides continuing education opportunities. Contact these organizations for more information.