Media Relations Specialists

During your high school years, become involved with the school newspaper, yearbook, or literary magazine. Try working with these publications' advertising departments or sections, either selling ad space or promoting the publication to the student body. You can also join school committees that plan and publicize events such as school dances, fund-raisers, or other functions. Try your hand at other media by working at the school television or radio station, YouTube channel, or Web site. You may even be able to come up with your own ad campaign for a school event.

The best way to explore this career during your college years is to complete an internship or co-op at a public relations firm. If you are unable to get such an internship, try getting a part-time or summer job at a local newspaper, radio, or television station where you can work in some type of public relations department. Read publications by the Public Relations Society of America (https://www.prsa.org), such as Strategies & Tactics and PRSA's blog, to become more familiar with how the public relations field works.