Media Relations Specialists

Students should obtain as much experience in the field as possible by participating in summer internships, co-ops, and part-time jobs at public relations firms. Most media relations specialists enter the field after obtaining a few years of experience as a public relations generalist.

In addition to excellent verbal and written communication skills, you need to be creative and aggressive, coming up with new and appealing ideas to attract media interest in your clients. You also need to be able to work under the pressure of deadlines, be able to make decisions quickly and effectively, and do thorough research. As a media relations specialist, you should have an interest in continuously learning about new technologies and using these new technologies to promote the interests of your clients.