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Online Reputation Managers

Earnings

Online reputation managers earned salaries that ranged from $54,978 to $81,577 in 2025, according to Salary.com.

Public relations managers (who perform duties that are similar to those of online reputation managers) earned median annual salaries of $119,200 in May 2023, according to the U.S. Department of Labor. Ten percent earned $68,800, and the highest 10 percent earned $212,730 or more.

ZipRecruiter reports that search engine optimization specialists earned salaries that ranged from $34,500 to $103,000 in 2025.

Employers offer benefits such as paid holidays, vacations, and sick days; personal days; medical, dental, and life insurance; and retirement and pension plans. A large, well-known online reputation company such as Reputation.com will typically offer better benefits than a small “mom-and-pop” firm. Benefits provided by Reputation.com include:

  • medical, dental, and vision plans
  • flexible spending accounts for health and dependent care costs
  • health savings account
  • life and long-term disability insurance
  • 401(k) plan
  • a flexible vacation policy
  • paid parental leave
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