Exploring This Job
A good way to learn more about online reputation management is to read books and Web sites about the field. Here are a few suggestions:
- Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand (Kogan Page, 2024)
- Reputation Management: The Future of Corporate Communications and Public Relations (Emerald Publishing Limited, 2019)
- Online Reputation Management for Dummies (For Dummies, 2012)
- The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset (Crown Business, 2015)
- Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Macmillan, 2015)
- Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online (CreateSpace, 2016)
Use online reputation management tools such as Google Alerts and BrandYourself to assess your online profile and receive a basic understanding of the work of online reputation managers. Check your social media pages for inappropriate content, and remove it.
Talk to online reputation managers, and ask them how they broke into the field, what they studied in college, and what they like most and least about their jobs.
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