Experience, Skills, and Personality Traits
Several years of experience as a public relations specialist or in entry-level reputation management positions is required to work as an online reputation manager.
Online reputation managers need superior communication skills, especially the ability to write clear, concise, interesting, and error-free content. A detailed-oriented personality, creativity, strong problem-solving ability, and excellent organizational and time-management skills are also important. Finally, a strong understanding of search engine optimization techniques and web analytics software and expertise in the social Web—including blogs, microblogs, social networks, photo/video-sharing sites, forums, and rating/review sites—are a necessity for success in the field.
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- Digital Designers
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