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Online Reputation Managers

Employment Prospects

Employers

Online reputation managers are employed by companies of all sizes—from mom-and-pop computer experts to large OR companies such as Reputation.com. They also work for public relations firms, search engine optimization firms, image consultants, law firms, and major corporations. Others have their own businesses and work directly for celebrities, CEOs, politicians, and regular people who are worried about how their online profile will affect their chances of being admitted to college or hired for a job. 

In 2020, BusinessNewsDaily.com named WebiMax, Gadook, and Podium as the best online reputation management firms in terms of transparency, cost, focus on reputation management, customer service, and other criteria:

Starting Out

Completing an internship at a public relations firm that specializes in reputation management or an online reputation firm is a good way to obtain experience, make industry contacts, and learn about career paths. Some large firms offer information on careers and job listings at their Web sites. Use the resources of your college’s career service office to find job leads and improve your resume and interviewing skills. Volunteer with local chapters of professional associations such as the PRSA and SEMPO to make industry contacts and learn about job leads. Visit https://www.prsa.org/career/career-resources for information about launching a career in public relations.