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Online Reputation Managers

Outlook

The U.S. Department of Labor (DOL) does not provide an employment outlook for online reputation managers, but it does report that job opportunities for public relations specialists (a related career) are expected to grow by 7 percent through 2033, faster than the average for all careers. According to the DOL, “Organizations continue to emphasize community outreach and customer relations as a way to enhance their reputation and visibility. Public opinion can change quickly, particularly as social media increases the speed at which news travels. Consequently, public relations managers will be needed to coordinate and help respond to news developments to maintain their organization’s reputation.”

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