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Advertising Managers


The advertising industry formally emerged in the 1840s, when newspaper-advertising solicitors began representing groups of newspapers. In 1865, a new system was introduced: buying newspaper space and dividing and selling it to advertisers at higher prices. Other forms of advertising also came onto the scene. By the early 1900s, for example, outdoor posters developed into the billboard form, and the merchants who used them were the principal advertisers. In 1922, radio station WEAF in New York City offered program time to advertisers. The use of television advertising began just before the end of World War II. Today, the Internet, mobile devices, and social media has catapulted the world of advertising into a whole new realm, allowing vendors not only to target and reach customers but to interact with them as well.

Sellers discovered the importance of identifying a group of buyers before starting an advertising campaign. By doing so, the producer could style the campaign to reach that specific group and would have a better chance of launching a successful product. As the need for advertising grew, companies specializing in product promotion and specialization were born. It is no surprise that the increasingly complex responsibilities involved in advertising and marketing products and services require managers to organize and run day-to-day office activities.

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