The advertising industry formally emerged in the 1840s, when newspaper-advertising solicitors began representing groups of newspapers. In 1865, a new system was introduced: buying newspaper space and dividing and selling it to advertisers at higher prices. Other forms of advertising also came onto the scene. By the early 1900s, for example, outdoor posters had developed into billboard form, and the merchants who used them were the principal advertisers. In 1922, radio station WEAF in New York City offered program time to advertisers. The use of television advertising began just before the end of World War II. Today, the Internet, mobile devices, and social media have catapulted the world of advertising into a whole new realm, allowing vendors to target and reach customers and interact with them.
Sellers discovered the importance of identifying a group of buyers before starting an advertising campaign. By doing so, the producer could style the campaign to reach that specific group and would have a better chance of launching a successful product. As the need for advertising grew, companies specializing in product promotion and specialization were born. Unsurprisingly, the increasingly complex responsibilities involved in advertising and marketing products and services require managers to organize and run day-to-day office activities.
- Advertising Account Executives
- Advertising Workers
- Agile Coaches or Trainers
- Apparel Industry Workers
- Appliance Service Technicians
- Art Directors
- Beverage Industry Workers
- Bloggers
- Book Editors
- Broadcast Engineers
- Business Managers
- Canning and Preserving Industry Workers
- City Managers
- Columnists
- Construction Managers
- Copywriters
- Customer Service Representatives
- Dairy Products Manufacturing Workers
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Digital Marketing Workers
- Disc Jockeys
- Editors
- Electrical Engineering Technologists
- Electrical Engineers
- Electronics Engineers
- Ethical Sourcing Officer
- Export-Import Specialists
- Farmers
- Fashion Designers
- Fashion Photographers
- Fashion Writers and Editors
- Film and Television Producers
- Food Photographers
- Food Writers and Editors
- Foreign Correspondents
- Furniture Designers
- Furniture Manufacturing Workers
- Graphic Designers
- Green Marketers
- Green Products Manufacturers
- Greeting Card Designers and Writers
- Growth Hackers
- Hardware Engineers
- Illustrators
- Industrial Designers
- Information Technology Consultants
- Information Technology Project Managers
- Internet Content Curators
- Internet Developers
- Internet Marketing and Advertising Consultants
- Jewelers and Jewelry Repairers
- Journalism Teachers
- Magazine Editors
- Manufacturing Supervisors
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Motivational Speakers
- News Anchors
- Newspaper Editors
- Online Journalists
- Online Producers
- Photo Editors
- Photojournalists
- Plastics Products Manufacturing Workers
- Podcasters
- Product Development Directors
- Product Management Directors
- Product Managers
- Product Owners
- Project Managers
- Property and Real Estate Managers
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Quality Control Engineers
- Quality Control Technicians
- Radio and Television Announcers
- Radio and Television Program Directors
- Radio Frequency Engineers
- Radio Producers
- Real Estate Developers
- Reporters
- Rubber Goods Production Workers
- Sales Managers
- Sales Representatives
- Science and Medical Writers
- Scrum Masters
- Search Engine Optimization Specialists
- Silverware Artisans and Workers
- Social Media Influencers
- Social Media Workers
- Software Engineers
- Songwriters
- Sporting Goods Production Workers
- Sports Broadcasters and Announcers
- Sportswriters
- Statisticians
- Tailors and Dressmakers
- Telemarketers
- Tobacco Products Industry Workers
- Toy Industry Workers
- Traffic Managers
- Watch and Clock Repairers
- Webmasters
- Wind Energy Project Managers
- Writers