Advertising Managers

Employment of advertising and promotions managers is expected to decline by 1 percent through 2029, according to the U.S. Bureau of Labor Statistics. Most recently, the coronavirus pandemic has negatively affected the advertising industry. Many companies have cut their advertising budgets in 2020, causing a decline in advertising sales. The long-term impact of the pandemic on the advertising industry is yet to be determined. In addition, as the influence of advertising in traditional print media continues to decline, many advertising firms are investing more heavily in digital media. Advertising in social media venues such as Facebook, Twitter, and others has created direct dialogue with consumers, which has been lucrative for advertisers willing to focus time and resources in these media channels. This shift can be a hard sell for manufacturers and retailers who want to retain a traditional advertising focus, but it is an irreversible trend. Forward-thinking, technology-savvy advertising managers will still be needed. The compensation and prestige of these positions make them highly popular and job competition will be intense. College graduates with experience, a high level of creativity, and strong communication skills should have the best job opportunities.