Advertising Managers

According to the U.S. Bureau of Labor Statistics, employment of advertising and promotions managers is projected to grow 6% from 2022 to 2032, faster than the average for all occupations. Advertising in social media venues such as Facebook, Twitter, and others has created direct dialogue with consumers, which has been lucrative for advertisers willing to focus time and resources on these media channels. This shift can be a hard sell for manufacturers and retailers who want to retain a traditional advertising focus, but it is an irreversible trend. Forward-thinking, technology-savvy advertising managers will still be needed. The compensation and prestige of these positions make them highly popular, and job competition will be intense. College graduates with experience, high creativity, and strong communication skills should have the best job opportunities.

The outlook for the advertising industry is closely tied to the overall economy. When the economy is strong, business expands in terms of the firm's output and the number of people it employs, creating a need for more managers.