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Brand Strategists

Earnings

Brand strategists earned salaries that ranged from $50,000 to $116,000 in 2025, according to PayScale.com. They received a median annual salary of $73,582. Some brand strategists receive bonuses, access to profit-sharing programs, and other non-salary-related financial awards. In 2025, brand strategists received bonuses that ranged from $1,000 to $12,000 and profit-sharing awards of up to $11,000, according to PayScale.com

Eighty-five percent of brand strategists who were surveyed by PayScale.com in 2025 reported that they received medical insurance, and 71 percent received dental insurance. Other benefits include paid holidays, vacations, and sick days; personal days; profit-sharing plans; 401(k) plans; retirement and pension plans; and educational assistance programs.

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