Read the American Marketing Association’s article, “What Is Branding? A Complete Guide for Marketers,” to learn more about the field. You can access the article at https://www.ama.org/marketing-news/what-is-branding-a-complete-guide-for-marketers-in-2025. You should also check out YouTube for articles about brand strategy and a typical day-in-the-life of brand strategists, as well as read The Branding Journal (https://www.thebrandingjournal.com).
Join student business organizations—such as Junior Achievement (https://jausa.ja.org), DECA (https://www.deca.org), Future Business Leaders of America (https://www.fbla.org), and Business Professionals of America (http://bpa.org) to learn more about the business world and participate in activities that develop your leadership and marketing skills. Some organizations offer marketing competitions. For example, Future Business Leaders of America offers Principles of Marketing, Marketing Communications, and Marketing Management Team Decision Making competitions. Future Business Leaders of America offers competitions in Introduction to Marketing Concepts, Marketing, and other fields.
Other ways to learn more about this career include participating in information interviews and job-shadowing experiences with brand strategists and getting involved in summer exploration programs in marketing and related fields that are offered by colleges and universities.
- Accountants
- Brand Ambassadors
- Business Continuity Planners
- Business Development Managers and Directors
- Business Intelligence Analysts
- Business Managers
- Chief Executive Officers
- Chief Financial Officers
- Chief Information Officers
- Chief Revenue Officers
- Chief Strategy Officers
- Chief Sustainability Officers
- Copywriters
- Data Scientists
- Database Specialists
- Decision Scientists
- Digital Designers
- Digital Marketing Workers
- Directors of Corporate Sponsorship
- Document Management Specialists
- Ergonomists
- Financial Analysts
- Financial Consultants
- Financial Quantitative Analysts
- Forensic Accountants and Auditors
- Go-to-Market Managers
- Graphic Designers
- Green Marketers
- Growth Hackers
- Hedge Fund Investor Relations Specialists
- Human Resources Consultants
- Information Technology Consultants
- Information Technology Security Consultants
- Internet Marketing and Advertising Consultants
- Management Analysts and Consultants
- Marketing Automation Specialists
- Marketing Consultants
- Marketing Managers
- Media Relations Specialists
- Mutual Fund Marketing Specialists
- Online Gambling Specialists
- Online Reputation Managers
- Personnel and Labor Relations Specialists
- Product Analysts
- Product Development Directors
- Product Management Directors
- Product Managers
- Public Relations Specialists
- Regulatory Affairs Specialists
- Sales Development Representatives
- Social Media Influencers
- Social Media Workers
- Telemarketers
- User Experience Designers
- Workplace Diversity Experts
