Marketing Automation Specialists

Employers

Marketing automation specialists are employed by any company that seeks to automate its marketing processes. They also work for nonprofit organizations and government agencies. Some marketing automation specialists launch their own consulting firms. Others teach at the high school or college levels.

Starting Out

This is not an entry-level position. Aspiring marketing automation specialists typically break into the field by working as marketing analysts or in other lower-level marketing positions for one to three years before receiving the required experience and training to become a specialist.

Common job-search strategies include attending career fairs, learning about job openings through one’s professional network, using LinkedIn to search for jobs and attract the interest of recruiters (by creating a profile and otherwise engaging with the social networking platform), and applying for open positions at the Web sites of target employers.