Marketing Automation Specialists

The value of the global marketing automation market is expected to increase from $6.65 billion in 2024 to $15.58 billion by 2030, growing at a compound annual growth rate of 15.3 percent from 2025 to 2030, according to Grand View Research. The market research and consulting company says that “increasing demand for personalized advertising, retention of users for business growth, and the need for an informed advertising strategy are some of the major factors expected to drive growth. Moreover, the rise in the adoption of Internet of Things devices, an increase in big data and data analytics solutions, and demand for business automation and insights will propel the market growth.”

The U.S. Department of Labor does not provide an employment outlook for marketing automation specialists, but it does report that job opportunities for marketing managers will grow much faster than the average for all careers from 2024 to 2034. Marketing automation specialists with proven experience in creating and executing successful marketing campaigns—especially at well-known companies—will have the best job prospects.