Marketing Automation Specialists

The tech company IBM offers a useful article “What is marketing automation?” (https://www.ibm.com/think/topics/marketing-automation) that provides a good introduction to the field. You can find more articles by conducting a keyword search by using the phrase “marketing automation.” Additionally, the American Marketing Association offers a Marketing Automation page on its Web site (https://www.ama.org/topics/marketing-automation) that features articles, white papers, and other resources.

Try out content management platforms, social media scheduling platforms, and other types of marketing automation tools to better understand the work of specialists. If you’re involved in school clubs and youth organizations, you may get the chance to use some of these tools to alert people about scheduled events and programs.

Participate in information interviews and job-shadowing experiences with marketing automation specialists to learn more about the field. Ask your school counselor and business or marketing teacher for help setting up these experiences. You should also contact marketing organizations for potential interview/job shadowing leads.