The constraints of budget, staffing, and time—which make a sportswriters' job difficult—are also often what can help a sportswriter rise through the ranks. For example, the writer asked to cover all the sports in a small area may have to hustle to cover the beat alone, but that writer also won't have any competition when covering the big events. They gain valuable experience and bylines writing for a small paper, whereas in a larger market, the same sportswriter would have to wait much longer to be assigned an event that might result in a coveted byline.
Sportswriters advance by gaining the top assignments and covering the major sports in feature articles, as opposed to the bare bones summaries of events. They also advance by moving to larger papers, by getting columns, and finally, by getting a syndicated column—that is, a column carried by many papers around the country or even around the world.
Sportswriters for magazines advance by moving up the publishing ladder, from editorial assistant to associate editor to writer. Often, an editorial assistant might be assigned to research a story for a sports brief—a quirky or short look at an element of the game. For example, Sports Illustrated might have a page devoted to new advances in sports equipment for the amateur athlete. The editorial assistant might be given the idea and asked to research it or specific items. A writer might eventually write it up, using the editorial assistant's notes. Advancement is in being listed as the author of the piece.
In the publishing worlds of both newspapers and magazines, sportswriters can advance by becoming editors of a newspaper's sports page or of a sports magazine. There are also sports publicists and sports information directors who work for the publicity and promotions arms of colleges, universities, and professional sports teams. These individuals release statements, write and disseminate to the press articles on the organizations' teams and athletes, and arrange press opportunities for coaches and athletes.
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