Brand Ambassadors

Brand ambassadors earn anything from nothing (or perhaps some free products or services) to more than $100,000 a year. A top-tier influencer (often a sports, movie, or reality television star) can earn more than $1 million a year. With that said, most brand ambassadors do not get rich in this profession. Glassdoor reports that brand ambassadors earned average salaries of $54,543 in August 2024.

Some brand ambassadors are compensated based on a commission structure, in which they are paid based on the leads that they generate for their company and/or according to increases in traffic at the company’s Web site or its social media pages. This payment structure is best for an experienced and well-known ambassador who has a large following. It is usually not a good option for those just breaking into the field.

A brand ambassador who is a full-time, salaried employee of a company may receive fringe benefits such as paid vacation and sick time, health insurance, and access to a company-sponsored retirement savings plan. Ambassadors who work as freelance contractors do not receive fringe benefits.