Brand Ambassadors

The ideal brand ambassador is a well-known public figure who has a strong social media following. Other brand ambassadors have previous work experience as a product promoter, social media marketing professional, or in another similar role.

Brand ambassadors must be experts at using social media such as TikTok, Instagram, X, YouTube, and Facebook; know how to create search engine optimization–friendly online content; have strong working knowledge of scheduling tools for social media such as Hootsuite; and know their employer’s brands and products inside and out and be able to answer questions from current and potential customers. They must be top-notch communicators, enjoy interacting with people, have strong powers of persuasion, and be enthusiastic and knowledgeable about the product or service they are promoting. Through their actions and words, they must present an image of authenticity and trustworthiness because they represent a company and its ideals. Finally, brand ambassadors may need to lift or carry products and/or display cases that can weigh up to 50 pounds.