Brand Ambassadors

Employers

Brand ambassadors are employed by any company that seeks to promote its products or services. Companies and brands that have hired ambassadors include American Eagle Outfitters, Southwest Airlines, Uber, Adidas, Warner Brothers, McDonald’s, Barnes & Noble, Culver’s, New York Life Insurance Company, Old Navy, Krispy Kreme, eBay, and Microsoft.

Starting Out

Many candidates for brand ambassador positions already have a significant and active following on social media and have a personal brand that is a good match for the company. Some people become brand ambassadors after first working in sales or marketing positions and then convincing their employers to let them take on this role. This position is a natural fit for a knowledgeable and enthusiastic employee with strong communication, marketing, and social media skills. There are even stories of especially loyal and enthusiastic customers being hired to work as ambassadors.

Aspiring brand ambassadors can learn about potential jobs by using social networking sites such as LinkedIn or general job sites, by participating in networking events offered by professional associations such as the American Marketing Association, by attending career fairs hosted by employers, and by contacting companies directly about potential openings.