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Public Relations Specialists

Earnings

Public relations specialists had median annual earnings of $69,780 in May 2024, according to the U.S. Department of Labor. Salaries ranged from less than $40,750 to more than $129,480. The department reports the following mean salaries for public relations specialists by type of employer: government, $78,220; advertising, public relations, and related services, $74,550; and grantmaking and giving services and social advocacy organizations, $66,310.

Many PR workers receive a range of fringe benefits from corporations and agencies employing them, including bonus/incentive compensation, stock options, profit sharing/pension plans/401(k) programs, medical benefits, life insurance, financial planning, maternity/paternity leave, paid vacations, and family college tuition. Bonuses can range from 5 to 100 percent of base compensation and often are based on individual and/or company performance.

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