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Copywriters

Advancement Prospects

Advancement may be more rapid in small advertising agencies or companies, where beginners learn by doing a little bit of everything and may be given writing tasks immediately. In large firms, duties are usually more compartmentalized. Assistants in entry-level positions are assigned such tasks as research, fact checking, and light copywriting, but it generally takes much longer to advance to full-scale copywriting duties.

Promotion as a copywriter usually takes the form of obtaining more projects for larger and more influential clients. For example, being assigned to work on spots for a large corporation would be viewed as an impressive achievement. Others advance by moving to a larger or more prestigious firm or starting up their own business.

Freelance or self-employed writers earn advancement in the form of larger fees as they gain exposure and establish their reputations.

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