Corporate Community Relations Directors

High School

Take English and creative writing courses to strengthen your writing talents. Also, you can begin to hone your public speaking skills by taking classes in communication and speech, or join your high school debate team. If your high school offers classes or clubs in mass media, consider participating in them. Outlets such as your campus radio or cable television station, or even the school newspaper, can offer a wealth of experience in dealing with the press.

Postsecondary Training

A minimum of a four-year degree is the norm in this field, with majors in public relations, communications, marketing, or journalism the typical educational path. It is possible to enter public relations with other degrees—for example, a liberal arts degree—but taking some course work in public relations or communications will certainly be useful.

Some colleges also offer undergraduate concentrations or certificates in corporate community relations and related subjects. Advanced course work in corporate public relations is also available at some colleges and universities.

Certification

The Public Relations Society of America (PRSA) offers a certificate in principles of public relations to students who are enrolled at one of more than 80 participating colleges and universities. Visit https://accreditation.prsa.org/MyAPR/Content/Apply/Certificate/Certificate.aspx for more information.

Other Education or Training

The PRSA offers a variety of online and in-person continuing education opportunities. Recent webinars included Managing Brands Through Uncertainty; Social Media Strategies You Can Use for Rebranding Your Health Organization; and 5 Tips for Getting the Word Out. The International Association of Business Communicators also provides professional development workshops and webinars. Contact these organizations for more information.