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Public Opinion Researchers

Advancement Prospects

Advancement opportunities are numerous in the public opinion research field. Often a research assistant will be promoted to a position as an interviewer or data analyst and, after sufficient experience in these or other aspects of research project development, become involved in a supervisory or planning capacity.

With a master's degree or doctorate, a person can become a manager of a large private research organization or marketing research director for an industrial or business firm. Those with extended work experience in public opinion research and with sufficient credentials may choose to start their own companies. Opportunities also exist in university teaching or research and development.

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