Public Opinion Researchers

Employers

Approximately 9,700 survey researchers are employed in the United States, including those who work in public opinion polling. Most public opinion researchers are employed by private companies, such as public and private research firms and advertising agencies. They also work for government agencies and for various colleges and universities, often in research and teaching capacities. As is usually the case, those with the most experience and education should find the greatest number of job opportunities. Gaining experience in a specific area (such as food products) can give prospective researchers an edge.

Starting Out

Many people enter the field in a support position such as a survey worker, and with experience become interviewers or work as data analysts. Those with applicable education, training, and experience may begin as interviewers or data analysts. College career counselors can often help qualified students find an appropriate position in public opinion research. Contacts can also be made through summer employment or by locating public and private research companies online.