Most marketing management and top executive positions are filled by experienced lower level workers who have displayed valuable skills, such as leadership, self-confidence, creativity, motivation, decisiveness, and flexibility. In smaller firms, advancement to a management position may come slowly, while promotions may occur more quickly in larger firms.
Advancement may be accelerated by participating in advanced training programs sponsored by industry and trade associations or by enrolling in continuing education programs at local universities. These programs are sometimes paid for by the firm. Marketing managers committed to improving their knowledge of the field and of related discipline—especially digital media—will have the best opportunities for advancement. Marketing managers can advance to become top executives (vice president of marketing, chief executive officer, etc.) or open their own firms. Others become college professors.
- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Agile Coaches or Trainers
- Apparel Industry Workers
- Appliance Service Technicians
- Art Directors
- Beverage Industry Workers
- Bloggers
- Book Editors
- Brand Ambassadors
- Broadcast Engineers
- Business Managers
- Canning and Preserving Industry Workers
- City Managers
- Columnists
- Computer and Video Game Designers
- Computer-Aided Design Drafters and Technicians
- Conservators and Conservation Technicians
- Construction Managers
- Copywriters
- Customer Service Representatives
- Dairy Products Manufacturing Workers
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Digital Marketing Workers
- Directors of Corporate Sponsorship
- Disc Jockeys
- Doll Designers and Makers
- Editors
- Electrical Engineering Technologists
- Electrical Engineers
- Electronics Engineers
- Ethical Sourcing Officer
- Export-Import Specialists
- Fabric Designers
- Farmers
- Fashion Designers
- Fashion Photographers
- Fashion Writers and Editors
- Film and Television Producers
- Food Photographers
- Food Writers and Editors
- Foreign Correspondents
- Furniture Designers
- Furniture Manufacturing Workers
- Graphic Designers
- Green Marketers
- Green Products Manufacturers
- Greeting Card Designers and Writers
- Growth Hackers
- Hardware Engineers
- Hedge Fund Investor Relations Specialists
- Illustrators
- Industrial Designers
- Industrial Traffic Managers
- Information Technology Consultants
- Information Technology Project Managers
- Internet Content Curators
- Internet Developers
- Internet Marketing and Advertising Consultants
- Jewelers and Jewelry Repairers
- Journalism Teachers
- Laboratory Testing Technicians
- Leather Tanning and Finishing Workers
- Magazine Editors
- Manufacturing Supervisors
- Market Research Analysts
- Marketing Consultants
- Media Planners and Buyers
- Media Relations Specialists
- Motivational Speakers
- Multimedia Artists and Animators
- Multimedia Sound Workers
- Mutual Fund Marketing Specialists
- News Anchors
- Newspaper Editors
- Office Administrators
- Online Gambling Specialists
- Online Journalists
- Online Producers
- Online Reputation Managers
- Photo Editors
- Photojournalists
- Plastics Products Manufacturing Workers
- Podcasters
- Product Development Directors
- Product Management Directors
- Product Managers
- Product Owners
- Project Managers
- Property and Real Estate Managers
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Quality Control Engineers
- Quality Control Technicians
- Radio and Television Announcers
- Radio and Television Program Directors
- Radio Frequency Engineers
- Radio Producers
- Real Estate Developers
- Reporters
- Rubber Goods Production Workers
- Sales Development Representatives
- Sales Managers
- Sales Representatives
- Science and Medical Writers
- Scrum Masters
- Search Engine Optimization Specialists
- Silverware Artisans and Workers
- Social Media Influencers
- Social Media Workers
- Software Engineers
- Songwriters
- Sporting Goods Production Workers
- Sports Broadcasters and Announcers
- Sportswriters
- Statisticians
- Stock Clerks
- Tailors and Dressmakers
- Telemarketers
- Textile Manufacturing Workers
- Tobacco Products Industry Workers
- Toy and Game Designers
- Toy Industry Workers
- Traffic Managers
- Truck Drivers
- User Experience Designers
- Video Game Art Directors
- Video Game Producers
- Video Game Testers
- Watch and Clock Repairers
- Webmasters
- Wind Energy Project Managers
- Writers