Employers
There are approximately 389,100 marketing managers employed in the United States. About 25 percent work for professional, scientific, and technical services firms. Virtually every business in the United States has some form of marketing position. The larger the company is, the more managerial positions it is likely to have. Another factor is the geographical territory covered by the business. Companies doing business in larger geographical territories are likely to have more marketing manager positions than those with smaller territories. For instance, computer software and hardware companies, which are part of an industry with global reach and where brand awareness is very important, tend to employ many people in marketing and promotions.
Starting Out
Marketing manager is not an entry-level position. Most companies prefer to hire marketing managers with eight to 10 years of prior experience working on marketing campaigns. You will first need experience in lower level marketing jobs. Ask your school's career services office for assistance with finding employment opportunities in marketing. In addition, a number of firms advertise job listings for entry-level and part-time marketing positions on their own Web sites as well as on career Web sites.
Your first few jobs in marketing should give you experience in working with clients, studying the market, learning more about the analysis and execution of marketing campaigns, and following up on client service. This work will give you a good sense of the rhythm of the job and the type of work required.
- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Agile Coaches or Trainers
- Apparel Industry Workers
- Appliance Service Technicians
- Art Directors
- Beverage Industry Workers
- Bloggers
- Book Editors
- Brand Ambassadors
- Broadcast Engineers
- Business Managers
- Canning and Preserving Industry Workers
- City Managers
- Columnists
- Computer and Video Game Designers
- Computer-Aided Design Drafters and Technicians
- Conservators and Conservation Technicians
- Construction Managers
- Copywriters
- Customer Service Representatives
- Dairy Products Manufacturing Workers
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Digital Marketing Workers
- Directors of Corporate Sponsorship
- Disc Jockeys
- Doll Designers and Makers
- Editors
- Electrical Engineering Technologists
- Electrical Engineers
- Electronics Engineers
- Ethical Sourcing Officer
- Export-Import Specialists
- Fabric Designers
- Farmers
- Fashion Designers
- Fashion Photographers
- Fashion Writers and Editors
- Film and Television Producers
- Food Photographers
- Food Writers and Editors
- Foreign Correspondents
- Furniture Designers
- Furniture Manufacturing Workers
- Graphic Designers
- Green Marketers
- Green Products Manufacturers
- Greeting Card Designers and Writers
- Growth Hackers
- Hardware Engineers
- Hedge Fund Investor Relations Specialists
- Illustrators
- Industrial Designers
- Industrial Traffic Managers
- Information Technology Consultants
- Information Technology Project Managers
- Internet Content Curators
- Internet Developers
- Internet Marketing and Advertising Consultants
- Jewelers and Jewelry Repairers
- Journalism Teachers
- Laboratory Testing Technicians
- Leather Tanning and Finishing Workers
- Magazine Editors
- Manufacturing Supervisors
- Market Research Analysts
- Marketing Consultants
- Media Planners and Buyers
- Media Relations Specialists
- Motivational Speakers
- Multimedia Artists and Animators
- Multimedia Sound Workers
- Mutual Fund Marketing Specialists
- News Anchors
- Newspaper Editors
- Office Administrators
- Online Gambling Specialists
- Online Journalists
- Online Producers
- Online Reputation Managers
- Photo Editors
- Photojournalists
- Plastics Products Manufacturing Workers
- Podcasters
- Product Development Directors
- Product Management Directors
- Product Managers
- Product Owners
- Project Managers
- Property and Real Estate Managers
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Quality Control Engineers
- Quality Control Technicians
- Radio and Television Announcers
- Radio and Television Program Directors
- Radio Frequency Engineers
- Radio Producers
- Real Estate Developers
- Reporters
- Rubber Goods Production Workers
- Sales Development Representatives
- Sales Managers
- Sales Representatives
- Science and Medical Writers
- Scrum Masters
- Search Engine Optimization Specialists
- Silverware Artisans and Workers
- Social Media Influencers
- Social Media Workers
- Software Engineers
- Songwriters
- Sporting Goods Production Workers
- Sports Broadcasters and Announcers
- Sportswriters
- Statisticians
- Stock Clerks
- Tailors and Dressmakers
- Telemarketers
- Textile Manufacturing Workers
- Tobacco Products Industry Workers
- Toy and Game Designers
- Toy Industry Workers
- Traffic Managers
- Truck Drivers
- User Experience Designers
- Video Game Art Directors
- Video Game Producers
- Video Game Testers
- Watch and Clock Repairers
- Webmasters
- Wind Energy Project Managers
- Writers