Skip to Main Content

Marketing Managers


The business discipline of marketing began to take shape in the 20th century as sellers realized that if a group of potential buyers could be found for a product, the product could be better designed to suit the needs of those buyers. Sellers also discovered the importance of identifying a group of buyers before starting an advertising campaign. By doing so, the producer could style the campaign to reach that specific group and would have a better chance of launching a successful product. Marketing, therefore, provided a service for both sides of the business world, the seller and the buyer.

Professional associations were established in the 1900s to provide industry standards, education, and training for the fast-growing marketing manager profession. The American Marketing Association, for example, founded in 1937, has since grown to more than 30,000 members from around the world who are involved in the marketing industry.

As the need for marketing has grown over the years, companies specializing in product promotion and specialization were born. It is no surprise that the increasingly complex responsibilities involved in marketing products and services require managers to analyze and coordinate marketing strategies to maintain and increase business for companies. Today's marketing managers have traditional marketing skills combined with strong digital marketing skills.

Related Professions