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Marketing Managers

Earnings

Salary.com reported that marketing managers earned an average annual salary of $124,092 in January 2025, with salaries ranging from $95,239 or less to $157,099 or more. The U.S. Bureau of Labor Statistics reports that, in May 2023, the median annual earnings for marketing managers was $157,620. The lowest 10 percent earned $79,600 or less and the highest 10 percent earned $239,200 or more.

Salary levels vary substantially, depending upon the level of responsibility, length of service, and type, size, and location of the advertising and marketing firm. Top-level marketing managers in large firms can earn much more than their counterparts in small firms. Also, salaries in large metropolitan areas, such as New York City, are higher than those in smaller cities.

Benefit and compensation packages for marketing managers are usually excellent, and may even include such things as bonuses, stock awards, and company-paid insurance premiums.

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