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Marketing Managers

Exploring This Job

Learn more about the marketing industry and keep up with what's trending by reading the news sections of professional associations' Web sites. For example, the American Marketing Association has a related section on its site, which features information about marketing strategies, academic research, and data and insights.

Another good way to explore the marketing management profession is by developing your managerial skills in general. Whether you're involved in drama, sports, school publications, or a summer or part-time job, there are managerial duties associated with any organized activity. These can involve planning, scheduling, managing other workers or volunteers, fund-raising, or budgeting.

Conduct informational interviews with marketing managers about their careers. Ask your school's career services office for help with setting these interviews up. Prepare a list of questions that will help you to better understand what the job entails and how to prepare for this career.

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