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Online Producers

Employment Prospects

Employers

Online producers are employed by digital media organizations; book, newspaper, and magazine publishers that have an online or new media presence; advertising and marketing agencies; employment firms; nonprofits; government agencies; and any other organizations that has a Web site or utilizes new media.

Starting Out

A job as an assistant or associate online producer is a common starting point for this career. Many companies hiring online producers require at least three years of experience in Web journalism. Internships are your best bet to gain experience and training as well as valuable industry contacts for the future.

Check with you school's career counselor for possible leads on summer internships; some publications or companies may hire high school students. Even if you spend your working day running for coffee or answering phones, at least you will be in the company of industry professionals. Contact your local newspaper to see if any part-time employment opportunities are available during the school year or summer vacation.

Also, check with associations for job leads. The Online News Association and other news organizations post job openings at their Web sites.

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