Online Producers

The Web has already had a major impact on how people receive and access their news and information. And with the popularity of smartphones and tablet computers with Internet access, the number of people turning to Web-based news and information is expected to grow. Most, if not all, forms of traditional media—newspapers, magazines, and television—have a Web-based counterpart. And with more corporate, small business, and professional organizations seeking a presence on the Web, the need for capable online producers is certain to increase.

In addition to preparing content for Web sites, an increasing number of new media producers are needed to prepare and manage content for podcasts, social networks, blogs, wikis, and other new media. Online producers who are familiar with these resources will have the best job prospects.

Industry experts predict that some duties of online producers, such as story production and layout, may be eventually automated, leaving producers more time for original reporting in the field. Also, look for online producers to enjoy increasing opportunities with startup online publications that do not have ties to a print or broadcast entity.