Digital Designers

Employers

There are approximately 267,200 graphic designers and 128,600 Web and digital interface designers employed in the United States. They work for animation companies, film and television production companies, computer and video game design companies, advertising and marketing firms, public relations and publicity firms, technology companies, and newspaper, book, and magazine publishers.

About 18 percent of graphic designers and 13 percent of Web and digital interface designers are self-employed, a higher proportion than is found in most other occupations. These freelance designers sell their services to multiple clients.

Starting Out

The best way to enter the field of digital design is to have a strong portfolio. Potential employers rely on portfolios to evaluate talent and how that talent might be used to fit the company's needs. Beginning digital designers can assemble a portfolio from work completed at school, in digital art, Web design, and animation classes, and in part-time or freelance jobs. The portfolio should continually be updated to reflect the designer's growing skills so it will always be ready for possible job changes. The digital designer’s portfolio is extremely important and can make a difference when an employer must choose between two otherwise equally qualified candidates.

Those just starting out can apply directly to companies that employ designers. Many colleges and professional schools have placement services to help graduates find positions, and sometimes it is possible to get a referral from a previous part-time employer or volunteer coordinator.