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Marketing Consultants

Outlook

Employment for marketing workers is expected to be good during the next decade. In fact, the U.S. Department of Labor (DOL) reports that employment for marketing managers and marketing research analysts will grow by 8 percent through 2033, faster than the average for all occupations. Opportunities for digital marketing consultants should be especially strong. eMarketer predicts that total digital video ad spending will surpass $300 billion for the first time in 2024 as more people consume digital content at a faster rate. General factors influencing growth include the popularity of online video advertising, banner advertising, and advertising on social-media sites such as Facebook and on mobile devices.

Many marketing consultants are employed by management consulting firms. The DOL predicts that employment for management consultants will grow by 11 percent, much faster than the average for all careers, through 2033. Job opportunities will be best for consultants with advanced degrees, experience, and knowledge of social media and digital marketing.

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