Marketing Consultants

Employers

Marketing consultants often work for firms that provide consulting services to companies, government agencies, nonprofits, and other organizations. A few large consulting firms, such as Walker Sands, focus on marketing. Large management consulting firms such as A.T. Kearney, Bain & Company, and the Boston Consulting Group also have marketing consulting practices. Government agencies, corporations, and nonprofit organizations employ consultants. Many management consultants are self-employed.

Starting Out

Although competition for consulting jobs is fierce, there are a variety of ways to launch a career in the field. Joining marketing and consulting associations is a good way to network and to learn about job openings. Contact consulting firms directly to learn if they are hiring You can also network with hiring managers and recruiters at social-media sites such as LinkedIn or at networking events held by associations. Many large consulting firms recruit on campus, and your college’s career services office can provide you with information on recruiting events, advice on crafting a strong cover letter and resume, and tips on prepping for interviews.

New hires (known as associates, consultants, business analysts, fellows, and various other titles, depending on the consulting firm) at large management consulting firms begin as generalists before obtaining experience in marketing consulting. After several years they become marketing specialists at the firm, move on to work at a boutique marketing consulting firm, or work as internal consultants at a company, government agency, or nonprofit that needs marketing expertise.