Podcasters

“The United States has seen an explosion of content generation and consumer consumption of podcasting, with audio storytelling becoming one of the fastest-growing areas in the media ecosystem,” according to the Web site of Ohio University’s Podcasting Certificate Program. It's estimated that there are at least four million podcasts available for download.

Although podcasts are extremely popular, it is hard to earn a living as a podcaster. Many podcasters treat podcasting as a hobby or as a second career—earning their living from a regular full-time job. Podcasters who combine strong creative ability with marketing skills will have the best prospects of developing a loyal following and attracting advertising revenue.