The Internet as we know it today began in the early 1990s. During the last two decades it has grown to become an integral part of many people’s everyday lives. The Internet started out as a place to exchange information, but has now become one of the top ways for companies to reach potential customers. Traditional forms of advertising, such as print ads, billboards, direct mail, flyers, and product testing events, are still used by businesses; however, social media tools and programs are increasingly relied on to “get the word out” about a particular brand or service. Facebook and Twitter are just two of the tools used as a cost-effective way to connect with those already familiar with a product, but also to convince others to buy a company’s products or services. The increasing affordability and wide accessibility of computers and smartphones have increased the amount of time an average user spends on the Internet and using social media. In fact, the Pew Research Center reports that 72 percent of U.S. adults used social media in 2019, up from about 36 percent in 2009.
The rapid growth of social media sites and tools on the Internet has created demand for workers who are experts in social media. These workers perform a wide range of duties, from seeking to raise their company’s position on search engine results to contacting bloggers to convince them to review their company’s products, monitoring chat rooms, and steering negative conversation back to the positive.
- Actors
- Advertising Managers
- Animators
- App Services Workers
- Art Directors
- Artist and Repertoire Workers
- Artists
- Audio Recording Engineers
- Augmented Reality Developers
- Back-End Developers
- Bloggers
- Book Editors
- Brand Ambassadors
- Broadcast Engineers
- Camera Operators
- Cartoonists
- Chief Information Officers
- Chief Information Security Officers
- Choreographers
- Cinematographers and Directors of Photography
- Circus Performers
- Clowns
- Columnists
- Comedians
- Comic Book Writers
- Computer and Video Game Designers
- Computer Network Administrators
- Computer Programmers
- Computer Support Service Owners
- Computer Support Specialists
- Computer Systems Programmer/Analysts
- Computer Trainers
- Content Management Specialists
- Copy Editors
- Copywriters
- Corporate Community Relations Directors
- Cybersecurity Architects
- Dancers
- Data Processing Technicians
- Database Specialists
- Demographers
- Digital Advertising Workers
- Digital Agents
- Digital Designers
- Digital Marketing Workers
- Directors of Corporate Sponsorship
- Disc Jockeys
- Editorial Assistants
- Editorial Research Assistants
- Editors
- ETL Developers
- Fashion Illustrators
- Fashion Writers and Editors
- Fiber Optics Technicians
- Film and Television Directors
- Film and Television Editors
- Film and Television Extras
- Film and Television Producers
- Food Writers and Editors
- Foreign Correspondents
- Full Stack Developers/Engineers
- Fund-Raisers
- Grant Coordinators and Writers
- Graphic Designers
- Graphics Programmers
- Green Marketers
- Growth Hackers
- Hedge Fund Investor Relations Specialists
- Help Desk Representatives
- Illustrators
- Information Assurance Analysts
- Information Brokers
- Information Security Analysts
- Information Technology Infrastructure Engineers
- Information Technology Security Consultants
- Internet Consultants
- Internet Content Curators
- Internet Developers
- Internet Executives
- Internet Marketing and Advertising Consultants
- Internet of Things Developers
- Internet Quality Assurance Specialists
- Internet Security Specialists
- Internet Store Managers and Entrepreneurs
- Internet Transaction Specialists
- JavaScript Developers
- Journalism Teachers
- Literary Agents
- Live Streamers
- Magazine Editors
- Magicians
- Makeup Artists
- Market Research Analysts
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Mobile Software Developers
- Motion Graphics Artists
- Motivational Speakers
- Multimedia Artists and Animators
- Multimedia Sound Workers
- Music Agents and Scouts
- Music Conductors and Directors
- Music Journalists
- Music Producers
- Music Venue Owners and Managers
- Music Video Directors and Producers
- Music Video Editors
- Musicians
- Mutual Fund Marketing Specialists
- News Anchors
- Newspaper Editors
- Non-Fungible Token Artists
- Online Gambling Specialists
- Online Journalists
- Online Producers
- Online Reputation Managers
- Personal Privacy Advisors
- Photo Editors
- Photographers
- Photojournalists
- Podcasters
- Political Consultants
- Pop/Rock Musicians
- Press Secretaries
- Production Assistants
- Production Designers and Art Directors
- Professional Hackers
- Public Opinion Researchers
- Public Relations Managers
- Public Relations Specialists
- Publicists
- Publicity Photographers
- Radio and Television Announcers
- Radio and Television Program Directors
- Radio Producers
- Reporters
- Sales Development Representatives
- Science and Medical Writers
- Screenwriters
- Search Engine Optimization Specialists
- Show Runners
- Singers
- Social Media Influencers
- Software Application Developers
- Software Designers
- Software Engineers
- Software Quality Assurance Testers
- Songwriters
- Sports Broadcasters and Announcers
- Sports Photographers
- Sports Publicists
- Sportswriters
- Stage Production Workers
- Stunt Performers
- Talent Agents and Scouts
- Technical Support Specialists
- Technical Writers and Editors
- Technology Ethicists
- Telemarketers
- User Experience Designers
- Video Game Art Directors
- Video Game Producers
- Video Game Testers
- Visual Interaction Designers
- Webmasters
- Wireless Service Technicians
- Writers