Skip to Main Content

Social Media Workers


The Internet as we know it today began in the early 1990s. During the last two decades it has grown to become an integral part of many people’s everyday lives. The Internet started out as a place to exchange information, but has now become one of the top ways for companies to reach potential customers. Traditional forms of advertising, such as print ads, billboards, direct mail, flyers, and product testing events, are still used by businesses; however, social media tools and programs are increasingly relied on to “get the word out” about a particular brand or service. Facebook and Twitter are just two of the tools used as a cost-effective way to connect with those already familiar with a product, but also to convince others to buy a company’s products or services. The increasing affordability and wide accessibility of computers and smartphones have increased the amount of time an average user spends on the Internet and using social media. In fact, the Pew Research Center reports that 72 percent of U.S. adults used social media in 2019, up from about 36 percent in 2009. 

The rapid growth of social media sites and tools on the Internet has created demand for workers who are experts in social media. These workers perform a wide range of duties, from seeking to raise their company’s position on search engine results to contacting bloggers to convince them to review their company’s products, monitoring chat rooms, and steering negative conversation back to the positive.

Related Professions