Customer Service Directors

Customer service has always been key to the success for every business. In 1947 the classic film Miracle on 34th Street illustrated how Chris Kringle (AKA Santa Claus) turned Macy’s into the friendly store with a heart. While only a story, the movie illustrated how putting customers first could be good for business.

No matter what the industry, in order to compete with similar companies, customer service is becoming more and more relevant every day. While not always referred to as customer service, the practice has been going on for as long as people have been doing business. In the past and for many small businesses today, the owners and proprietors provided the customer service for their establishments. As businesses grew and technology enabled them to serve many more customers, the owners handed the responsibilities of customer service over to other employees. Now there are few businesses which do not have someone specifically responsible for overseeing customer service.

Although, many customer service functions have been automated whether via touch-tone phone prompts or Internet sites fueled by artificial intelligence, a live person must always be at the end of the chain overseeing the customer service department.

Customer service is so important to the success of business that in 1992, the United States Congress proclaimed Customer Service Week, celebrated annually during the first full week in October, a nationally recognized event celebrating the importance of customer service and the people who serve and support customers daily.