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Go-to-Market Managers

Advancement Prospects

Go-to-market managers advance by receiving higher pay and better benefits packages. Others are promoted to the position of vice president of marketing or another corporate-level position. Go-to-market managers can also advance by seeking employment at a more prestigious employer. For example, a go-to-market manager at a regional company may be hired by a Fortune 500 national or international corporation, which offers higher pay and stronger benefits. Go-to-market managers with an entrepreneurial mindset can launch their own consulting business. Others become college marketing or advertising professors.

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