History
Throughout the history of capitalism, there has been a need to develop detailed plans to bring products or services to market. This task was managed by marketing, sales, product development, and other departments. As tech companies such as Google developed a large number of products and services, demand developed for someone to take the lead in bringing a product to market and overseeing the various departments and stakeholders that were involved in the process. Hence, the career of go-to-market manager was created. GTM managers provide many benefits to large companies that are developing new products and services. “A strong GTM strategy means higher up-front product adoption, more long-term revenue, and a product that stands out miles above the competition, according to the Product School, a provider of product management and certification.
Related Professions
- Accountants
- Advertising Account Executives
- Advertising Managers
- Advertising Workers
- Antiques and Art Dealers
- Arbitrators
- Art Directors
- Auctioneers
- Auditors
- Automobile Sales Workers
- Automotive Dealership Owners
- Automotive Dealership Sales Managers
- Billing Clerks
- Bookkeeping and Accounting Clerks
- Brand Ambassadors
- Brand Strategists
- Budget Analysts
- Business Continuity Planners
- Business Development Managers and Directors
- Business Intelligence Analysts
- Business Managers
- Buyers
- Chief Customer Officers
- Chief Executive Officers
- Chief Financial Officers
- Chief Information Officers
- Chief Information Security Officers
- Chief Medical Officers
- Chief Restructuring Officers
- Chief Revenue Officers
- Chief Robotics Officer
- Chief Strategy Officers
- Chief Sustainability Officers
- Chief Trust Officers
- Client Services Managers
- Collection Workers
- Community Health Program Coordinators
- Compliance Managers
- Continuous Improvement Managers
- Contract Administrators
- Copywriters
- Corporate Climate Strategists
- Corporate Community Relations Directors
- Corporate Lawyers
- Corporate Librarians
- Cosmetics Sales Representatives
- Cost Estimators
- Cultural Advisers
- Customer Service Directors
- Customer Service Representatives
- Customer Success Managers
- Customs Brokers
- Data Entry Clerks
- Data Governance Managers
- Decision Scientists
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Digital Marketing Workers
- Digital Workplace Experience Engineers
- Directors of Corporate Sponsorship
- Directors of Security
- Document Management Specialists
- Economists
- Energy Brokers
- Entrepreneurs
- Ethical Sourcing Officer
- Event Planners
- Executive Recruiters
- Export-Import Specialists
- Fashion Models' Agents
- Fashion Photographers
- Financial Services Brokers
- Food Photographers
- Forensic Accountants and Auditors
- Franchise Owners
- Gallery Owners and Directors
- Graphic Designers
- Green Marketers
- Growth Hackers
- Health Care Managers
- Health Club Owners and Managers
- Health Data Analysts
- Hedge Fund Investor Relations Specialists
- Human Resources Managers
- Illustrators
- Information Technology Infrastructure Engineers
- Internet Consultants
- Internet Executives
- Internet Marketing and Advertising Consultants
- Internet Store Managers and Entrepreneurs
- Internet Transaction Specialists
- Labor Union Business Agents
- Legal Operations Specialists
- Localization Specialists
- Loss Prevention Managers
- Management Analysts and Consultants
- Market Research Analysts
- Marketing Automation Specialists
- Marketing Consultants
- Marketing Managers
- Media Planners and Buyers
- Media Relations Specialists
- Music Agents and Scouts
- Music Venue Owners and Managers
- Mutual Fund Marketing Specialists
- Mutual Fund Wholesalers
- Office Administrators
- Online Gambling Specialists
- Online Reputation Managers
- Payroll Directors
- Product Analysts
- Product Designers
- Product Development Directors
- Product Management Directors
- Product Managers
- Professional Organizers
- Project Managers
- Proposal Managers
- Public Opinion Researchers
- Purchasing Agents
- Real Estate Agents and Brokers
- Receptionists
- Regulatory Affairs Managers
- Regulatory Affairs Specialists
- Remote Work Coordinators
- Renewable Energy Site Assessors
- Reservation and Ticket Agents
- Retail Business Owners
- Retail Managers
- Retail Sales Workers
- Risk Managers
- Sales Development Representatives
- Sales Engineers
- Sales Managers
- Sales Representatives
- Salesforce Developers
- Search Engine Optimization Specialists
- Secretaries
- Social Media Influencers
- Social Media Workers
- Songwriters
- Space Port Managers
- Space Tourism Managers
- Statisticians
- Stenographers
- Strategy Managers
- Tax Managers
- Telemarketers
- Temporary Workers
- Traffic Managers
- Travel Agents
- Typists and Word Processors
- User Experience Designers
- Wealth Management Risk Managers
- Wealth Management Vice Presidents
- Wind Energy Project Managers
- Workplace Diversity Experts
- Zoo and Aquarium Curators and Directors