Certification, Licensing, and Special Requirements
Certification or Licensing
Voluntary certification in marketing and related fields is available from the following professional associations:
- American Marketing Association: professional certified marketer
- Association of International Product Marketing and Management: certified brand manager, certified digital product manager, certified innovation leader, certified product manager, certified product marketing manager
- Association of National Advertisers (ANA): certified ANA marketing professional
Certification is also offered by The Alliance, which describes itself as “the world’s most forward-thinking community-led professional development platform for high-growth organizations and individuals.” Visit https://certified.thealliance.io/gtma-certifications for information about specific credentials. In addition, the Product School (https://productschool.com) provides certification and microcertification credentials in marketing, product management, and related fields. Other organizations that offer certification include the Project Management Institute (https://www.pmi.org) and the International Institute of Business Analysts (https://www.iiba.org).
No licensing is available for GTM managers.
Related Professions
- Accountants
- Advertising Account Executives
- Advertising Managers
- Advertising Workers
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- Arbitrators
- Art Directors
- Auctioneers
- Auditors
- Automobile Sales Workers
- Automotive Dealership Owners
- Automotive Dealership Sales Managers
- Billing Clerks
- Bookkeeping and Accounting Clerks
- Brand Ambassadors
- Brand Strategists
- Budget Analysts
- Business Continuity Planners
- Business Development Managers and Directors
- Business Intelligence Analysts
- Business Managers
- Buyers
- Chief Customer Officers
- Chief Executive Officers
- Chief Financial Officers
- Chief Information Officers
- Chief Information Security Officers
- Chief Medical Officers
- Chief Restructuring Officers
- Chief Revenue Officers
- Chief Robotics Officer
- Chief Strategy Officers
- Chief Sustainability Officers
- Chief Trust Officers
- Client Services Managers
- Collection Workers
- Community Health Program Coordinators
- Compliance Managers
- Continuous Improvement Managers
- Contract Administrators
- Copywriters
- Corporate Climate Strategists
- Corporate Community Relations Directors
- Corporate Lawyers
- Corporate Librarians
- Cosmetics Sales Representatives
- Cost Estimators
- Cultural Advisers
- Customer Service Directors
- Customer Service Representatives
- Customer Success Managers
- Customs Brokers
- Data Entry Clerks
- Data Governance Managers
- Decision Scientists
- Demographers
- Desktop Publishing Specialists
- Digital Advertising Workers
- Digital Designers
- Digital Marketing Workers
- Digital Workplace Experience Engineers
- Directors of Corporate Sponsorship
- Directors of Security
- Document Management Specialists
- Economists
- Energy Brokers
- Entrepreneurs
- Ethical Sourcing Officer
- Event Planners
- Executive Recruiters
- Export-Import Specialists
- Fashion Models' Agents
- Fashion Photographers
- Financial Services Brokers
- Food Photographers
- Forensic Accountants and Auditors
- Franchise Owners
- Gallery Owners and Directors
- Graphic Designers
- Green Marketers
- Growth Hackers
- Health Care Managers
- Health Club Owners and Managers
- Health Data Analysts
- Hedge Fund Investor Relations Specialists
- Human Resources Managers
- Illustrators
- Information Technology Infrastructure Engineers
- Internet Consultants
- Internet Executives
- Internet Marketing and Advertising Consultants
- Internet Store Managers and Entrepreneurs
- Internet Transaction Specialists
- Labor Union Business Agents
- Legal Operations Specialists
- Localization Specialists
- Loss Prevention Managers
- Management Analysts and Consultants
- Market Research Analysts
- Marketing Automation Specialists
- Marketing Consultants
- Marketing Managers
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- Media Relations Specialists
- Music Agents and Scouts
- Music Venue Owners and Managers
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- Mutual Fund Wholesalers
- Office Administrators
- Online Gambling Specialists
- Online Reputation Managers
- Payroll Directors
- Product Analysts
- Product Designers
- Product Development Directors
- Product Management Directors
- Product Managers
- Professional Organizers
- Project Managers
- Proposal Managers
- Public Opinion Researchers
- Purchasing Agents
- Real Estate Agents and Brokers
- Receptionists
- Regulatory Affairs Managers
- Regulatory Affairs Specialists
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- Renewable Energy Site Assessors
- Reservation and Ticket Agents
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- Retail Managers
- Retail Sales Workers
- Risk Managers
- Sales Development Representatives
- Sales Engineers
- Sales Managers
- Sales Representatives
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- Secretaries
- Social Media Influencers
- Social Media Workers
- Songwriters
- Space Port Managers
- Space Tourism Managers
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- Stenographers
- Strategy Managers
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- Traffic Managers
- Travel Agents
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- Wealth Management Vice Presidents
- Wind Energy Project Managers
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