The average annual salary for traffic managers was $78,420 in June 2025, according to ZipRecruiter.com. Salaries ranged from $25,500 to $147,000 or more. Those with a bachelor's degree and considerable experience in the field earn higher salaries.
The U.S. Department of Labor does not provide data for advertising traffic managers specifically, but it does have information on the earnings of advertising and promotions managers, which includes traffic managers. In May 2024, the median salary for these workers was $126,960, with the lowest 10 percent earning $63,000 and the highest 25 percent earning $178,570 or more.
Employers offer a variety of benefit packages, which can include any of the following: paid holidays, vacations, and sick days; personal days; medical, dental, and life insurance; profit-sharing plans; 401(k) plans; retirement and pension plans; and educational assistance programs.
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